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Daily Newsletter

15 July 2025

Daily Newsletter

15 July 2025

Next vs Frasers Group: Who can rescue maternity wear brand Seraphine?

Rumour has it UK retail groups Next and Frasers are in the running to acquire ailing maternity brand Seraphine.

Hannah Abdulla July 15 2025

“Despite Seraphine being one of few specialists within this segment, its ranges fell short in terms of style credentials and would have lacked appeal among mums-to-be that still wish to dress in the latest trends.” Credit: Shutterstock.

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