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Daily Newsletter

30 May 2025

Daily Newsletter

30 May 2025

Nike confirms Amazon re-entry as wholesale pullback woes weigh

Industry onlookers say Nike has succumbed to a wholesale exit fail and appears to have understood distribution is key with its decision to sell on Amazon again.

Hannah Abdulla May 30 2025

“Nike’s disappointing performance over the last few years has left it exploring more options to come back to the forefront of consumers’ minds.” Credit: Shutterstock.

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