Daily Newsletter

30 November 2023

Daily Newsletter

30 November 2023

Pentland Brands leverages Segura traceability platform to achieve sustainability goals

Pentland Brands, which owns labels such as Speedo, Berghaus, and Endura has entered a strategic partnership with software solutions provider, Segura, to streamline its global supply chain from initial tier to raw materials, across its worldwide operations.

Isatou Ndure November 29 2023

Pentland Brands will leverage Segura's expertise to monitor the sustainability progress of its suppliers.

The partnership further enables the Speedo owner to measure and manage compliance, ensuring that the entire supply chain aligns with the company's ethical standards.

The data captured through the Segura platform will be made available to consumers, offering them the option to make informed and conscious buying decisions.

This initiative’s stride towards transparency and traceability for Pentland Brands aligns with its 100-1-0 sustainability strategy.

Introduced back in November 2021 during COP26, the conglomerate relayed three key goals set to be achieved by its centenary year in 2032:

  1. Helping 100 million consumers live healthy active, sustainable lives,
  2. Supporting one million people in its communities,
  3. Reaching net zero.

Sara Brennan, positive business director at Pentland Brands, explained the complexity of its supply chain and the increasing consumer demand for transparency: “Investing in the right sustainability tools is essential to driving towards our 100-1-0 goals. The Segura platform not only meets our needs today but also has the flexibility to help us build transparency and traceability into our business for the long term.”

Patrick Wall, CEO at Segura, welcomed the partnership with Pentland Brands and said:We are looking forward to working with them and helping them achieve their goals.”

In August, Pentland Brands unveiled a series of forward-looking strategies to solidify its global presence and adapt to the digital landscape. The comprehensive plan also included individualised approaches for some of Pentland Brands’ flagship entities. Speedo, for instance, witnessed the establishment of a global product engine in the US while retaining brand leadership and marketing operations in the UK.

The conglomerate partnered with mission-led startup The People in July, to form a new youth advisory board and give a voice to its younger employees.  Pentland Brands explained that the successful applicants from its UK, US, India, Vietnam and China markets would act as a focus group to inform key strategic decisions.

Personalization has grown alongside online retail

Personalization has increased as technologies have advanced, with a retailer’s ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Consumers are also increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. Although the opportunities for product personalization in apparel are rife, personalized products are generally not offered by mainstream retailers due to the higher costs involved.

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