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Daily Newsletter

30 October 2025

Daily Newsletter

30 October 2025

Puma’s ‘loss of desirability’ hits US, fashion sales hardest in Q3

Puma sales in Q3 FY25 declined by 10.4% reflecting what an industry expert calls “a loss of momentum in the brand’s desirability,” while its US segment struggled most due to low consumer sentiment on tariff uncertainty.

Jangoulun Singsit October 30 2025

Puma sales dropped 15.3% on reported basis in Q3 FY25. Credit: TY Lim/Shutterstock.com.

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