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Sustainability slides down the priority list as tariffs enter the chat

A cohort of fashion industry executives has conceded sustainability aims and objectives have taken a backseat for apparel brands and manufacturers as the focus shifts to navigating tariffs.

Hannah Abdulla October 07 2025

Puma CEO Anne Laure Descours says sustainability’s adoption is stagnating because there is too much emphasis on it being good for the planet. Credit: Cascale.

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