Temu told Just Style that pricing for US consumers remains unchanged as the platform transitions to a local fulfilment model.

“All sales in the US are now handled by locally based sellers with orders fulfilled from within the country.”

The company said it has been “actively recruiting” US sellers to join the platform with the move designed to help local merchants reach more customers and grow their businesses.

“This shift is part of Temu’s ongoing adjustments to improve service levels,” Temu told Just Style.

The move comes as the duty-free rule for low-value packages is closed by the US.

Until now, Temu and Shein had relied on the de minimis exemption that allowed the entry of packages under $800 into the US on a duty-free basis.

Chinese e-tailers have been further impacted by a wider tariff hike imposed by US President Trump.

Shein and Temu both told consumers last month (April) that due to changes in global trade rules and tariffs, prices would need to go up.

Chinese e-commerce giant JD.com also confirmed it was launching a CNY200bn ($27.35bn) fund to help the country’s domestic exporters who have come up against trade challenges following the Trump tariffs.

Navigate the shifting tariff landscape with real-time data and market-leading analysis.

Request a free demo for GlobalData’s Strategic Intelligence here.