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The greenwashing crackdown and how fashion brands can ensure compliance

As fashion brands and retailers undertake the mammoth task of ensuring all claims abide by UK and EU government rules against greenwashing, Just Style looks at the small print and speaks to an expert to find out how fashion firms can avoid false advertising.

Hannah Abdulla March 21 2024

Several pieces of legislation to tackle greenwashing are underway in the UK and EU and fashion brands and retailers are racing to get their green claims compliant. Credit: Shutterstock..

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