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UK shoppers shift focus from price to experience and trends

GlobalData reveals UK consumers are increasingly driven by trends, influencers, and social media inspiration with price losing its grip on fashion purchasing decisions.

Isatou Ndure October 15 2025

Customer service also became more important to consumers, as they needed more convincing to shop and made more informed purchases. Credit: Alistair Berg/gettyimages.co.uk.

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