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Daily Newsletter

08 August 2023

Daily Newsletter

08 August 2023

Yours clothing owner acquires plus-size brand Evans

British fashion retail group, AK Retail Holdings has acquired plus-size clothing brand, Evans Clothing for £8m ($10m).

Isatou Ndure August 07 2023

Evans, a former Arcadia Group brand that was acquired by global omnichannel retailer City Chic Collective Limited in 2020, will hand over its brand name, intellectual property and customer base to Peterborough-based AK Retail Holdings. The agreement also included the sale of all the inventory in City Chic's EMEA business.

Evans is described as being committed to providing fashionable and high-quality clothing for plus-size women and AK Retail Holdings, which also owns Yours Clothing and Long Tall Sally says the move perfectly aligns with its mission to cater to a diverse range of customers.

Andrew Killingsworth the founder of AK Retail Holdings expressed his excitement about the acquisition, stating: “We are absolutely thrilled to acquire Evans and build upon this legacy, taking the brand to even greater heights with fresh opportunities and enhanced offerings to Evans customers.”

CEO and managing Director of City Chic, Phil Ryan explained he has witnessed a deterioration in the EMEA market over the past two years and this was compounded by supply chain constraints which he believes stalled the ability for the company to sell its expanded product range.

He added: “We are continuing with the rationalisation of our product offering, streamlining our supply chain and focusing on cost management. I am confident that we can return to a more agile operation that quickly responds to consumers' changing needs and puts us in a much stronger position for when market conditions improve.”

AK Retail Holdings acquired women and men's fashion retailer M&Co in February this year.

The online business and IP rights of Long Tall Sally was acquired by AK Retail Holdings back in 2020.

FullBeauty Brands acquired plus-size fashion retailer Eloquii Inc. from Walmart for an undisclosed sum in April this year.

Value apparel has gained appeal amid high inflation

Per latest GlobalData estimates, the global value apparel market was valued at $228.8bn in 2022, exceeding pre-pandemic levels and outperforming the other apparel price positions. This was partly due to consumers trading down to more affordable brands as they faced inflationary pressures, but also due to the rapid rise of fast fashion player Shein, which has leapt into the market leading position. Between 2022 and 2027, the global value apparel market is forecast to achieve a CAGR of 3.2%. Gen Z is a key target audience for value apparel players, due to their usually limited disposable incomes and high purchasing frequencies as a result of wanting to follow rapidly changing trends meaning they often prefer cheaper brands. As fashion is of high importance to this demographic, they are also less likely to cut back on spending on clothing and footwear amid inflationary pressures. However, value players are under pressure to reduce their environmental footprints amid changing consumer perceptions and evolving regulations regarding sustainable business practices. Supply chain disruptions and higher production costs continued to impact value brands in 2022 due in part to the outbreak of the war in Ukraine and lasting COVID-19 restrictions in China, which is highly detrimental to value players due to their already thin profit margins and their low price business models.

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