Fashion market gap: Addressing needs of chronic illness consumers
Close your eyes and imagine getting yourself dressed — putting your shirt on, pulling up your pants, buttoning the buttons,…
adaptive clothing
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How fashion can use tech to tackle physical effects of climate change
Climate change is heating up the fashion industry with consumers beginning to seek out apparel that’s ready to adapt using…
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Primark taps adaptive clothing market, aims to create more inclusive designs
Alongside the four-piece lingerie launch, Primark said it aims to drive change across its business and stores to better serve…
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Five ways US fashion retailers can tap adaptive clothing market
One in four US consumers have experienced at least one type of disability, indicating significant growth potential for the adaptive…
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Fashion brands are missing the mark when it comes to niche segments
The 'Niche Clothing Trends in the Global Market' report by GlobalData states 71.1% out of the 2,000 surveyed feel that…
