Adidas unveils its Olympic ambitions

Adidas unveils its Olympic ambitions

With just 14 months to go before the opening of the London 2012 Olympic and Paralympic Games, the event's official…

UK: Adidas aims at market top spot via Olympics

Adidas AG, the world’s second-largest sporting-goods maker, is on track to narrow the gap with arch rival Nike in the…

UK: London 2012 uniforms to contain recycled materials

Sportswear giant Adidas is doing its bit to uphold the sustainability stance of the London 2012 Olympic and Paralympic Games…

GERMANY: Adidas lifts outlook as Q1 profit jumps 25%

German sportswear and equipment maker Adidas AG today (5 May) raised its full-year sales guidance after a double-digit first quarter…

GERMANY: Adidas opens new China office

German sporting goods firm Adidas Group has opened a new western China regional office, in Chengdu, as it looks to…

GERMANY: Adidas puts cotton top of new green targets

German sporting goods company Adidas Group is overhauling its environmental strategy in a bid to offer more sustainable products and…