World Cup lifts Adidas to ‘unbelievably strong’ Q2, guidance raised
Adidas posted €6.74bn ($7.69bn) in Q2 sales, as currency-neutral revenues rose 14% compared to the same period last year. Growth…
Adidas
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Week in Review: Who won the fashion World Cup?
From Nike’s six minute-long ‘Rip the Script’ ad, to the trophy’s Louis Vuitton’s monogrammed trophy case, the 2026 FIFA World…
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Adidas, Uniqlo, Calvin Klein adverts banned over ‘unclear’ recycled claims
The ASA investigated three adverts that appeared on Google - one for a pair of recycled running shoes from Adidas,…
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Retail stability hinges on disciplined transformation, deeper consumer connection
Executives from VF Corporation, Lululemon, Adidas and Ulta Beauty outlined how retailers are navigating simultaneous transformation and near-term pressure, while…
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Asos makes “steady progress” on topline in H1 as losses narrow
In the 26 weeks to 1 March 2026, Asos saw its gross merchandise value (GMV) improve sequentially to £1.17bn. The…
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Adidas attributes 2025 sales, profit surge to ‘strategic discipline’
For the year, Adidas recorded net income of €1.4bn versus €824m the prior year. Operating income increased 54% to €2.1bn…
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Nike, Adidas hold UK sportswear top spots as demand shifts to kids
GlobalData’s report shows that although Nike maintained its position as the UK’s leading sportswear brand, it is expected to see…
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The fashion brands gaining and losing ground in the UK
Between 2024 and 2025, ultra-fast fashion online retailer Shein saw its market share grow by 0.3% points in the UK,…
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Adidas ‘maintains momentum’ in Q3 despite currency challenges
German sportswear brand Adidas reported record quarterly revenue of €6.63bn ($7.72bn) in Q3, a 3% increase from €6.44bn in the…
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Adidas achieves ‘highest’ Q3 revenue, despite tariff, currency challenges
In the same period last year, Adidas had recorded revenue of €6.4bn. Adidas CEO Bjørn Gulden: “I am extremely proud…
