August 2010 management briefing: Distance to market

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August 2010 management briefing: Part IV – The winners and survivors

Looking at performance on a global market positioning basis, rather than geography, the last two years have been challenging for…

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August 2010 management briefing: Part III – Turkey’s commercial ties

The complex relationship between distance to market issues and other sales boosting factors is also illustrated by the experience of…

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August 2010 management briefing: Part II – The Chinese marketplace

If any country was likely to be vulnerable to a collapse in sales from a global recession it was export-oriented…

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August 2010 management briefing: Part I – The role of location in global sourcing

Recessions always shake-up markets, exposing weaknesses and vulnerabilities: the slack go to the wall, and the robust survive. It has…