Football fever
World Cup gives a kick to retail sales
Sportswear sales are expected to receive a much-needed boost over the next couple of months thanks to the World Cup,…
Hi-tech kit takes to the pitch
As the run-up the FIFA World Cup sends football fans into a frenzy, so do the ensuing opportunities for sportswear…
World Cup kicks off branding bonanza
This month’s football World Cup in Germany will showcase the branding tactics and marketing ploys adopted by the leading sporting…
INDONESIA: Sportswear brands red-carded on workers’ rights
As top sportswear brands prepare to showcase their wares at this year’s FIFA World Cup in Germany, companies like Nike,…
UK: Umbro FY profit up, expects lift from 2006 World Cup
Sportswear maker Umbro has reported a 5.4% growth in yearly profit and said it expects a good boost from the…
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