World Cup gives a kick to retail sales
Sportswear sales are expected to receive a much-needed boost over the next couple of months thanks to the World Cup,…
Football fever
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Hi-tech kit takes to the pitch
As the run-up the FIFA World Cup sends football fans into a frenzy, so do the ensuing opportunities for sportswear…
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World Cup kicks off branding bonanza
This month’s football World Cup in Germany will showcase the branding tactics and marketing ploys adopted by the leading sporting…
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INDONESIA: Sportswear brands red-carded on workers’ rights
As top sportswear brands prepare to showcase their wares at this year’s FIFA World Cup in Germany, companies like Nike,…
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UK: Umbro FY profit up, expects lift from 2006 World Cup
Sportswear maker Umbro has reported a 5.4% growth in yearly profit and said it expects a good boost from the…
