EU takes aim at greenwashing with tough new marketing rules
The Green Claims Directive sets minimum requirements for how companies can substantiate, communicate, and verify any explicit environmental claims or…
Green Claims Directive
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Farmer livelihoods ‘at risk’ on Green Claims Directive PEF focus
In the letter dated 13 June, the 887 signatories that represent a substantial number of farmers, argued that the EU…
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The greenwashing crackdown and how fashion brands can ensure compliance
In 2022, a handful of major household fashion names were caught up in allegations of “misleading consumers” over sustainability claims…
