Traceability: The key to Canada’s greenwashing-greenhushing battle
For apparel executives, effectively managing ESG requirements and legislation alongside increasing customer demands has become a major headache. The landscape…
greenwashing
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Canadian Competition Bureau launches green claims guidance resource
The Canadian Competition Bureau has now launched a public consultation to gather input from Canadians specifically regarding the new greenwashing…
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Canada’s greenwashing crackdown to ‘substantially impact’ apparel firms
The Competition Bureau of Canada announced “improvements” to the Deceptive Marketing Act which in part aims to crack down on…
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In data: EU ‘greenwashing ban’ could impact consumer choices
The EU’s Green Claims Directive, which comes into effect in 2026 will mean any claims made about the sustainability of…
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Asos, Boohoo, George pledge ‘clear, accurate’ green claims on CMA probe
Millions of consumers will now have more confidence in the green claims they see on Asos, Boohoo and George at…
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The greenwashing crackdown and how fashion brands can ensure compliance
In 2022, a handful of major household fashion names were caught up in allegations of “misleading consumers” over sustainability claims…
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Temu keen to ‘cooperate’ with Hungary inquiry on misleading claims
The Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) explained it has received several notifications regarding the alleged "intensive commercial practices"…
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Zalando’s ‘misleading’ sustainable claims to be overhauled, says EU
Starting from 15 April, Zalando will remove sustainability flags and environment-related icons displayed next to its products. It will stop…
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New EU rules tell companies to seek permission ahead of green claims or face tough penalties
Under the directive accredited verifiers will evaluate any environmental marketing or green claims within 30 days, as per the adopted…
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EU green lights directive against greenwashing, misleading claims
The Members of the European Parliament (MEPs) have adopted a directive that seeks to protect consumers from misleading marketing claims,…
