H&M drops first AI “digital twins” to showcase denim collection
The H&M campaign featuring the “digital twins” is set against the backdrop of global fashion hubs, highlighting a range of…
H&M Hennes & Mauritz AB
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H&M’s & Other Stories new collection features Kelsun seaweed fibres
The brand introduced a crochet set made from Kelsun, which is a fibre derived from seaweed and developed by Keel…
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Week in review: Early signs needle is shifting but is a bit stuck
Collaboration is a word that has been flung around the fashion industry for some time now, particularly with regard to…
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Circulose, H&M boost efforts to expand circular materials use in fashion
Since 2020, H&M has pioneered the integration of Circulose into their product lines. The new agreement cements their role as…
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UK fashion ‘dumped’ in Ghana signals urgent need for EPR
An investigation conducted by Unearthed and Greenpeace Africa claims clothes discarded by UK consumers and shipped to Ghana were found in conservation…
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Ten innovations selected for H&M Foundation Global Change Award 2025
Recipients for this year include companies from the UK, India, Germany and others, with innovative concepts covering a broad spectrum,…
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Former H&M boss says put sustainability back at core of business
Helmersson, who spent more than 20 years at H&M and served as CEO, lamented how initial momentum around sustainability has…
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H&M secures minority stake in e-commerce platform Centra
While the precise financial details of the investment remain undisclosed, the sum invested by H&M Group is approximately SEK50m ($5.19m),…
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Fashion winners and losers in 2025
Analysing brand performance of the top 15 global fashion brands using market share data for 2023 and 2024, GlobalData reveals…
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H&M Q1 profitability hit by weaker gross margins
H&M Q1 net sales stood at SEK55.33bn ($5.506bn) in the quarter, compared to SEK53.66bn in the prior year's quarter. The…
