Japanese fashion fads

Japanese apparel gets into shape

Japan’s consumers are giving a big thumbs-up to new clothing that gives the wearer a workout without the need for…

JAPAN: Triumph launches shopping bag bra

In a bid to highlight waste caused by the use of free plastic shopping bags, Triumph International Japan has showcased…

JAPAN: Unitika launches decomposable swimwear

Textile maker Unitika has unveiled swimwear and clothes using a  corn-based environmentally-friendly fabric that can be decomposed  naturally in soil.…

JAPAN: New Toray swimwear fabric repels sand

Leading Japanese textile maker Toray has come up with a swimsuit made from sand-repellent material. Made from a special polymer-lined…

JAPAN: Buttock bras score a hit

Japanese women, gripped by a fear that what they perceive as their flat backsides may not flatter western clothing such…