Marketing myths
Why marketing rules don’t apply to apparel
The real action in the west’s mass-market apparel industry is to be found in private brands. And what retailers are looking…
US: Exclusive fashions boost JC Penney Q1 profit by 13%
US department store retailer JC Penney has got the year off to a strong start, with cost cutting and new…
ANALYSIS: Private labels go beyond the stodgy stage
Over half of all apparel sold in the US is either exclusive or private label as more and more retailers…
US: Kohl’s to open NY design office to beef up exclusive brands
Kohl’s intends to open a design office in New York to support its fast-growing array of exclusive brands, stockholders were…
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