Olympic boost to business
CHINA: Li Ning shares buoyed by ceremony appearance
Chinese sportswear brand Li Ning saw its share price bolstered by a star appearance from its founder during the Olympics opening…
Olympic torch shines on brands in Beijing
As the start of this summer's Beijing Olympics attracts around four billion onlookers from over 200 countries, leading brands are…
CHINA: Adidas eyes top spot as H1 sales rise 60%
Sports goods maker Adidas, an official sportswear partner of the Beijing 2008 Olympic Games, today (7 August) said it is…
BELGIUM: Sports brands push for better working conditions
Leading sporting goods brands including Nike, Adidas, New Balance, Umbro and Speedo are forming a ground-breaking joint working group with…
UK: Nike in the blocks for Olympics advertising
Nike will focus most of its advertising efforts on athletes and teams at the forthcoming Beijing Olympics - amid reports that it…
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US: Nike Olympic kit is “lightest ever”
Members of the US athletics team at this year’s Beijing Olympics will be kitted out in Nike’s “lightest ever” apparel…
Chinese sportswear brands eye Olympic growth
China’s home-grown sportswear brands will have their biggest opportunity yet to raise international visibility this year. But even as they…