CHINA: Li Ning shares buoyed by ceremony appearance
Chinese sportswear brand Li Ning saw its share price bolstered by a star appearance from its founder during the Olympics opening…
Olympic boost to business
-
-
Olympic torch shines on brands in Beijing
As the start of this summer's Beijing Olympics attracts around four billion onlookers from over 200 countries, leading brands are…
-
CHINA: Adidas eyes top spot as H1 sales rise 60%
Sports goods maker Adidas, an official sportswear partner of the Beijing 2008 Olympic Games, today (7 August) said it is…
-
BELGIUM: Sports brands push for better working conditions
Leading sporting goods brands including Nike, Adidas, New Balance, Umbro and Speedo are forming a ground-breaking joint working group with…
-
UK: Nike in the blocks for Olympics advertising
Nike will focus most of its advertising efforts on athletes and teams at the forthcoming Beijing Olympics - amid reports that it…
-
US: Nike Olympic kit is “lightest ever”
Members of the US athletics team at this year’s Beijing Olympics will be kitted out in Nike’s “lightest ever” apparel…
-
Chinese sportswear brands eye Olympic growth
China’s home-grown sportswear brands will have their biggest opportunity yet to raise international visibility this year. But even as they…