Puma switches to licensing agreement with ULAC for greater efficiency
The new structure, which took effect on 1 November 2025, authorises ULAC to distribute Puma-branded socks, underwear, children’s apparel, and…
Puma
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Puma’s ‘loss of desirability’ hits US, fashion sales hardest in Q3
Puma recorded €1.96bn ($2.28bn) in sales, down 15.3% on a reported basis from the previous year quarter. This decline was…
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Fashion brand leaders out of touch with factory floor happenings
At a panel session unpacking purchasing practices at the recent Cascale Annual Event, industry leaders including Anne Laure Descours, sustainability…
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Sustainability slides down the priority list as tariffs enter the chat
A panel session at the recent Cascale annual event featuring Anne Laure Descours, sustainability chief at Puma, Dinesh Gope Virwani,…
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Puma shares surge on takeover talks
Reports surfaced claiming shares of Puma jumped by nearly 5% as speculation grew its rival Adidas was preparing for a…
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Puma puts former Adidas exec in charge of sourcing operation
Effective 1 September, the former Adidas exec’s responsibilities will include sustainability and product development, IT and logistics. With this new…
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Puma sales dip in Q1 as ‘shoppers shift to players with more desirability’
Puma's sales reached €2.08bn ($2.35bn) in Q1, marking a slight increase of 0.1% on a currency-adjusted (ca) basis, though experiencing…
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Puma names former Adidas sales head Arthur Hoeld as new CEO
German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its new management board chairman and chief…
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Puma, RE&UP to advance circular textile solutions for sustainable fashion
The initiative will enable the conversion of textile waste into RE&UP’s next-gen recycled cotton fibres and recycled polyester chips says…
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Puma heightens focus on profitability growth after 2024 profit miss
German sporting-goods brand Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous…
