Puma chief bets on turnaround strategy as Q4, FY sales, profits sink
For the year ending 2025, Puma's gross profit margin was down 260 basis points to 45.0% due to increased wholesale…
Puma
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ANTA Sports strikes $1.7bn deal for 29% stake in Puma
The deal forms part of ANTA Sports’ single-focus, multibrand, globalisation strategy and will make the Hong Kong-listed company the largest…
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Puma switches to licensing agreement with ULAC for greater efficiency
The new structure, which took effect on 1 November 2025, authorises ULAC to distribute Puma-branded socks, underwear, children’s apparel, and…
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Puma’s ‘loss of desirability’ hits US, fashion sales hardest in Q3
Puma recorded €1.96bn ($2.28bn) in sales, down 15.3% on a reported basis from the previous year quarter. This decline was…
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Fashion brand leaders out of touch with factory floor happenings
At a panel session unpacking purchasing practices at the recent Cascale Annual Event, industry leaders including Anne Laure Descours, sustainability…
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Sustainability slides down the priority list as tariffs enter the chat
A panel session at the recent Cascale annual event featuring Anne Laure Descours, sustainability chief at Puma, Dinesh Gope Virwani,…
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Puma shares surge on takeover talks
Reports surfaced claiming shares of Puma jumped by nearly 5% as speculation grew its rival Adidas was preparing for a…
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Puma puts former Adidas exec in charge of sourcing operation
Effective 1 September, the former Adidas exec’s responsibilities will include sustainability and product development, IT and logistics. With this new…
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Puma sales dip in Q1 as ‘shoppers shift to players with more desirability’
Puma's sales reached €2.08bn ($2.35bn) in Q1, marking a slight increase of 0.1% on a currency-adjusted (ca) basis, though experiencing…
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Puma names former Adidas sales head Arthur Hoeld as new CEO
German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its new management board chairman and chief…
