Puma AG
How digital-only fashion is reshaping retail spaces for Gen Z
In today's fast-paced digital world, fashion brands are constantly searching for new ways to engage with Gen Z consumers. The…
Puma in 2030 bid for deforestation-free bovine leather supply chains
Puma has signed up for the Deforestation-Free Call to Action for Leather, launched by global non-profits Textile Exchange and Leather…
Puma empowers young voices through sustainability initiative
The Puma Voices of a Re:Generation initiative kicked off today (6 April) and aims to evolve how the brand navigates…
How digital twins are transforming the fashion supply chain
“The beauty of a digital twin [a digital reproduction of real-life clothing or accessories] is that it carries rich data,"…
New issue: Technology overload for the apparel sector
The latest issue of Just Style's digital magazine explores the world of technology and how it can be used to…