Puma AG
New issue: Technology overload for the apparel sector
The latest issue of Just Style's digital magazine explores the world of technology and how it can be used to…
Puma products, partnerships enable strong finish to FY 2022
Despite macroeconomic challenges in America and Europe, Puma managed to deliver increased sales and profits for the full year (FY)…
Puma commits to reducing supply chain emissions with Zero100
The decision by Puma to join Zero100 is the next step for the company after it announced significant carbon emission…
Puma, Adidas improve sustainability rankings in 2023
The 2023 Global 100 ranking of the world’s most sustainable companies, published by Corporate Knights, is now in its 19th year…
Is China a business opportunity or liability for fashion companies in 2023?
China is a US$300-$350bn annual fashion retail market, but its economic growth has slowed amid various new uncertainties in recent…
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Buying right, not cheap is key to Puma’s sourcing strategy
For Puma, the two biggest challenges currently when it comes to sourcing are transparency and circularity, Descours told Just Style…
Puma offers virtual try-on feature as part of UK app launch
The launch of the Puma App in the UK follows an earlier rollout in North America and customers can virtually…
Adidas appoints Puma chief Bjørn Gulden to CEO role
Adidas has confirmed Bjørn Gulden, the current CEO of Puma, will take up the role of CEO on 1 January…
Brands coy on reports Puma CEO Gulden to lead Adidas
Earlier today, Puma announced Arne Freundt would succeed Gulden as CEO of the company effective 1 January 2023 with media…
Puma records highest quarterly sales for Q3
Puma saw sales increase by 16.9% in the third quarter to EUR2.35bn (US$2.36bn), despite geopolitical tensions and lockdown measures. The…