Puma sales dip in Q1 as ‘shoppers shift to players with more desirability’
Puma's sales reached €2.08bn ($2.35bn) in Q1, marking a slight increase of 0.1% on a currency-adjusted (ca) basis, though experiencing…
Puma
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Puma names former Adidas sales head Arthur Hoeld as new CEO
German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its new management board chairman and chief…
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Puma, RE&UP to advance circular textile solutions for sustainable fashion
The initiative will enable the conversion of textile waste into RE&UP’s next-gen recycled cotton fibres and recycled polyester chips says…
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Puma heightens focus on profitability growth after 2024 profit miss
German sporting-goods brand Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous…
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Puma ramps up human rights training in supply chain under 2030 targets
Puma indicated during the financial year 2023, it directly purchased from 158 independent suppliers in 29 countries worldwide. Asia is…
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Puma Q3 sales ‘sluggish’ amid unfavourable currency impacts
Puma reported a 0.1% fall in sales to €2.31bn ($2.48bn) in Euro terms during Q3 with growth supported by all…
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Consortium including Puma debuts ‘first’ 100% bio-recycled t-shirt
Puma joined a two-year deal to accelerate the introduction of Carbios’ bio-recycling technology in 2022. The newly unveiled plain white…
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Puma campaign to boost awareness around leather, vegan alternatives
The Puma #knowyourstuff educational content series aims to translate the complexities and progressions around the use of leather and its…
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Indrajeet Sen takes charge of Puma global sourcing operations
Sen, who has been with Puma since 2016, will oversee the global sourcing and development of footwear, apparel, and accessories,…
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Puma H1 deemed ‘lacklustre’ while Q2 shows promise
Puma’s CEO Arne Freundt said the sportwear brand had “fully delivered” on its outlook for Q2 2024, despite “increased currency…
