ANTA Sports becomes Puma’s largest shareholder in $1.7bn deal
The Hong Kong-listed sportswear group said it became Puma’s largest shareholder after receiving regulatory approvals and satisfying the deal’s closing…
Puma
-
-
How H&M and Puma are using GFA’s Fashion Impact Toolkit
Created in collaboration with Deloitte, the Fashion Impact Toolkit is an open-source platform designed to help fashion companies assess and…
-
Puma Q1 shows early signs cost efficiency programme bearing fruit
In the first quarter of the fiscal year, the sports brand recorded a 1.0% year-on-year decline in currency-adjusted sales, reaching…
-
Frasers Group takes stake in Puma
According to an update in the Financial Times, Puma shares rose more than 3% on Thursday morning after it disclosed…
-
Puma chief bets on turnaround strategy as Q4, FY sales, profits sink
For the year ending 2025, Puma's gross profit margin was down 260 basis points to 45.0% due to increased wholesale…
-
ANTA Sports strikes $1.7bn deal for 29% stake in Puma
The deal forms part of ANTA Sports’ single-focus, multibrand, globalisation strategy and will make the Hong Kong-listed company the largest…
-
Puma switches to licensing agreement with ULAC for greater efficiency
The new structure, which took effect on 1 November 2025, authorises ULAC to distribute Puma-branded socks, underwear, children’s apparel, and…
-
Puma’s ‘loss of desirability’ hits US, fashion sales hardest in Q3
Puma recorded €1.96bn ($2.28bn) in sales, down 15.3% on a reported basis from the previous year quarter. This decline was…
-
Fashion brand leaders out of touch with factory floor happenings
At a panel session unpacking purchasing practices at the recent Cascale Annual Event, industry leaders including Anne Laure Descours, sustainability…
-
Sustainability slides down the priority list as tariffs enter the chat
A panel session at the recent Cascale annual event featuring Anne Laure Descours, sustainability chief at Puma, Dinesh Gope Virwani,…
