Puma Q1 shows early signs cost efficiency programme bearing fruit
In the first quarter of the fiscal year, the sports brand recorded a 1.0% year-on-year decline in currency-adjusted sales, reaching…
Puma
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Frasers Group takes stake in Puma
According to an update in the Financial Times, Puma shares rose more than 3% on Thursday morning after it disclosed…
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Puma chief bets on turnaround strategy as Q4, FY sales, profits sink
For the year ending 2025, Puma's gross profit margin was down 260 basis points to 45.0% due to increased wholesale…
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ANTA Sports strikes $1.7bn deal for 29% stake in Puma
The deal forms part of ANTA Sports’ single-focus, multibrand, globalisation strategy and will make the Hong Kong-listed company the largest…
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Puma switches to licensing agreement with ULAC for greater efficiency
The new structure, which took effect on 1 November 2025, authorises ULAC to distribute Puma-branded socks, underwear, children’s apparel, and…
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Puma’s ‘loss of desirability’ hits US, fashion sales hardest in Q3
Puma recorded €1.96bn ($2.28bn) in sales, down 15.3% on a reported basis from the previous year quarter. This decline was…
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Fashion brand leaders out of touch with factory floor happenings
At a panel session unpacking purchasing practices at the recent Cascale Annual Event, industry leaders including Anne Laure Descours, sustainability…
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Sustainability slides down the priority list as tariffs enter the chat
A panel session at the recent Cascale annual event featuring Anne Laure Descours, sustainability chief at Puma, Dinesh Gope Virwani,…
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Puma shares surge on takeover talks
Reports surfaced claiming shares of Puma jumped by nearly 5% as speculation grew its rival Adidas was preparing for a…
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Puma puts former Adidas exec in charge of sourcing operation
Effective 1 September, the former Adidas exec’s responsibilities will include sustainability and product development, IT and logistics. With this new…
