Boom in sportswear to outlast Covid as consumers favour comfort
The sportswear market is expected to grow 25% between 2021-2025 as consumers continue to adapt to a lifestyle change linked…
BySportswear market
The global dynamics of the sportswear sector look sure to be shaken up following Adidas�s EUR3.1bn (US$3.8bn) purchase of Reebok. Joe Ayling and Rebecca Danton ask whether this new clout will really be enough to challenge Nike�s monopoly of the market.
Adidas’ Reebok buy to spur market shake-up?
The global dynamics of the sportswear sector look sure to be shaken up following Adidas’s EUR3.1bn (US$3.8bn) purchase of Reebok.…
GERMANY: adidas suffers Q4 loss as Reebok orders dive
Athletic major adidas said it suffered a surprise fourth-quarter loss and admitted a lack of orders at newly-bought Reebok.
Snow sports market set to soar in China
It is predicted that China will have 10m skiers in a few years’ time which will represent about one-sixth of…
Puma leaps into sportswear’s top league
The merger between adidas and Reebok removes the barrier to Puma’s break into the upper echelon of the sportswear market,…
GERMANY: Reebok CEO steps down as adidas deal is struck
Reebok International’s CEO Paul Fireman stepped down from his position yesterday (31 January 2006) as the company was sold to…
GERMANY: Adidas Buys Reebok In €3.1bn Deal
The world’s second-biggest sportswear maker, adidas-Salomon, has announced that it is buying smaller rival Reebok in a deal worth €3.1…