Boom in sportswear to outlast Covid as consumers favour comfort
The sportswear market is expected to grow 25% between 2021-2025 as consumers continue to adapt to a lifestyle change linked…
BySportswear market
The global dynamics of the sportswear sector look sure to be shaken up following Adidas�s EUR3.1bn (US$3.8bn) purchase of Reebok. Joe Ayling and Rebecca Danton ask whether this new clout will really be enough to challenge Nike�s monopoly of the market.