Sportswear market
Boom in sportswear to outlast Covid as consumers favour comfort
The sportswear segment is in its glory days, benefitting from a need for comfort with more people at home and…
Adidas’ Reebok buy to spur market shake-up?
The global dynamics of the sportswear sector look sure to be shaken up following Adidas’s EUR3.1bn (US$3.8bn) purchase of Reebok.…
GERMANY: adidas suffers Q4 loss as Reebok orders dive
Athletic major adidas said it suffered a surprise fourth-quarter loss and admitted a lack of orders at newly-bought Reebok. adidas,…
Snow sports market set to soar in China
It is predicted that China will have 10m skiers in a few years’ time which will represent about one-sixth of…
Puma leaps into sportswear’s top league
The merger between adidas and Reebok removes the barrier to Puma’s break into the upper echelon of the sportswear market,…
Subscribe to our Newsletter
Get industry leading news, data and analysis delivered to your inbox
GERMANY: Reebok CEO steps down as adidas deal is struck
Reebok International’s CEO Paul Fireman stepped down from his position yesterday (31 January 2006) as the company was sold to…
GERMANY: Adidas Buys Reebok In €3.1bn Deal
The world’s second-biggest sportswear maker, adidas-Salomon, has announced that it is buying smaller rival Reebok in a deal worth €3.1…