Sportswear market

Boom in sportswear to outlast Covid as consumers favour comfort

The sportswear segment is in its glory days, benefitting from a need for comfort with more people at home and…

Adidas’ Reebok buy to spur market shake-up?

The global dynamics of the sportswear sector look sure to be shaken up following Adidas’s EUR3.1bn (US$3.8bn) purchase of Reebok.…

GERMANY: adidas suffers Q4 loss as Reebok orders dive

Athletic major adidas said it suffered a surprise fourth-quarter loss and admitted a lack of orders at newly-bought Reebok. adidas,…

Snow sports market set to soar in China

It is predicted that China will have 10m skiers in a few years’ time which will represent about one-sixth of…

Puma leaps into sportswear’s top league

The merger between adidas and Reebok removes the barrier to Puma’s break into the upper echelon of the sportswear market,…

GERMANY: Reebok CEO steps down as adidas deal is struck

Reebok International’s CEO Paul Fireman stepped down from his position yesterday (31 January 2006) as the company was sold to…

GERMANY: Adidas Buys Reebok In €3.1bn Deal

The world’s second-biggest sportswear maker, adidas-Salomon, has announced that it is buying smaller rival Reebok in a deal worth €3.1…