The Fit Factor: The business benefits of consistent fit
The Fit Factor: C&A overhauls fit for the future
The past year has seen value retailer C&A confront head-on the challenge of delivering consistent fit across key categories such…
The Fit Factor: The business benefits of consistent fit
There’s no ‘quick fix’ to solving problems with size and fit - but getting it right can save time, money…
The Fit Factor: Five rules for reinvention
Fashion brands and retailers need to embrace “radical change” in their apparel sizing and fit strategies if they are to…
The Fit Factor: M&S online Bra Fit Tool boosts sales
A new online Bra Fit Tool developed by Marks & Spencer has been used by 167,000 women since its launch…
The Fit Factor: Tesco’s F&F cuts costs and lead times with 3D fit
Supermarket retailer Tesco has calculated that cutting lead times by one to two weeks on around one-third of the styles in…
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