The Fit Factor: The business benefits of consistent fit

The Fit Factor: C&A overhauls fit for the future

The past year has seen value retailer C&A confront head-on the challenge of delivering consistent fit across key categories such…

The Fit Factor: The business benefits of consistent fit

There’s no ‘quick fix’ to solving problems with size and fit - but getting it right can save time, money…

The Fit Factor: Five rules for reinvention

Fashion brands and retailers need to embrace “radical change” in their apparel sizing and fit strategies if they are to…

The Fit Factor: M&S online Bra Fit Tool boosts sales

A new online Bra Fit Tool developed by Marks & Spencer has been used by 167,000 women since its launch…

The Fit Factor: Tesco’s F&F cuts costs and lead times with 3D fit

Supermarket retailer Tesco has calculated that cutting lead times by one to two weeks on around one-third of the styles in…