82% of consumers would choose natural fibres over synthetics
Woolmark and Ipsos surveyed consumers in the US, France Germany and Italy. They found that 82% of consumers would choose…
woolmark
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Australian Wool Innovation appoints new CEO
Fry is described as having a distinguished combination of hands-on agricultural experiences as an agronomist alongside deep expertise in international…
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New study offers insights into Merino wool’s performance for activewear
The study, spanning four years at North Carolina State University, identified that Merino wool's dynamic breathability allows it to adapt…
