World Cup kicks off branding bonanza

Spotlight on…World Cup branding battle

Four years is a long-time in football, but the moment French captain Zinedine Zidane headbutted an Italian defender during the…

UK: M&S fits up England starlets

Retailer Marks and Spencer has launched its tailored World Cup suits for the England football team at an event in…

GERMANY: Puma kick-starts World Cup drive with Africa event

German sporting goods firm Puma has invested in a massive World Cup promotional event with Africa's leading teams later this…

US: Nike launches greener soccer kit

US sporting goods giant Nike has unveiled a new US men's national soccer team kit that it calls the most…

UK: Retailers to gain major boost from World Cup

Research from market analysts Mintel suggests some 65% of UK consumers will increase leisure spending as a result of next…

US: Nike unveils World Cup boot range

  A new series of high-tech football boots with reduced weight and high-contrast colours has been unveiled by Nike. The…