
Frequently asked questions
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What is DTC?
A business model where manufacturers sell products directly to consumers online, bypassing traditional retailers.
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What is wholesale?
Wholesale refers to the process of buying and selling goods in bulk to businesses, rather than directly to consumers.
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What does omnichannel retailing involve?
Connecting all of a retailer's physical and digital channels to create a unified customer experience so for example integrating touchpoints like in-store, online, app and social media.
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What does the hybrid model involve?
Leveraging the strengths of DTC, wholesale and omnichannel.