“We are witnessing the emergence of a hybrid, democratised approach to growth— one that balances profitability, operational efficiency, and brand control. Credit: Shutterstock.

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Frequently asked questions

  • What is DTC?

    A business model where manufacturers sell products directly to consumers online, bypassing traditional retailers.

  • What is wholesale?

    Wholesale refers to the process of buying and selling goods in bulk to businesses, rather than directly to consumers.

  • What does omnichannel retailing involve?

    Connecting all of a retailer's physical and digital channels to create a unified customer experience so for example integrating touchpoints like in-store, online, app and social media.

  • What does the hybrid model involve?

    Leveraging the strengths of DTC, wholesale and omnichannel.