John Lewis hopes its investment in what is described as a “new cutting-edge” supplier platform with give its customers the chance to buy from a wider range of hand-picked fashion labels at speed.
The introduction of Russell & Bromley onto the new system is said to mark a “significant evolution” in how the retailer works with its suppliers and hopes to offer more agility for tapping into in-demand brands.
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The platform is powered by tech firm Mirakl with new brands being able to be added both online and via its app.
It operates on a direct-shopping model which will bypass the need for John Lewis to buy, store or distribute stock to cut down the time it takes to bring new offerings to customers.
John Lewis director of fashion Rachel Morgans said: “Our ambition is to be the definitive home for premium brands in the UK. This new platform is a huge step on that journey, giving us the agility to bring newness to our customers at speed. The launch of Russell & Bromley is the perfect example of this strategy in action and demonstrates the calibre of brands we are attracting.”
Mirakl co-founder and co-CEO Adrien Nussenbaum added: “In a highly competitive retail environment, customers want more choice and flexibility than ever. John Lewis is positioning itself for significant growth in the years ahead, maintaining its position as an iconic British retailer while also modernising and becoming more agile. They are giving customers access to an expanding range of curated brands and products through a retailer they trust, and we’re excited to partner with them.”
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By GlobalDataRussell & Bromley CEO Andrew Bromley said his company is thrilled to be partnering with John Lewis as it expands its carefully selected stockist portfolio across the UK & Ireland, and even more pleased to be part of plans to enhance their already excellent customer experience.
He continued: “The parallels between Russell & Bromley and John Lewis when it comes to customer service and quality make them an obvious choice for us, and we’re delighted to be able to bring our iconic Russell & Bromley craftsmanship and designs to their customers.”
The new platform follows John Lewis strengthening its capability with the rollout of ‘deliver from store’ and its delivery pilot with Uber Eats.
