Shein will attend an EU parliament hearing on its business practices later this month. Credit: Marius Karp/Shutterstock.com.

Shein’s CEO Donald Tang is in Brussels (Europe’s political capital) at the moment to discuss how his company’s sustainability goals align with the EU’s circular economy focus.

A Shein spokesperson told Just Style: “This meeting is part of our regular engagement with European policymakers on issues relevant to our sector.

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“It reflects our broader commitment to constructive dialogue with stakeholders across Europe on shared priorities, including the sustainability and circular economy agenda.”

The discussions took place with EU Environment Commissioner Jessika Roswall on Wednesday, according to news publication Politico.

This is ahead of a hearing that is expected to take place on 27 January at the European Parliament to discuss the company’s business practices.

The head of Shein’s Business Integrity Group for Greater Europe, Yinan Zhu is expected to appear before this committee.

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The news publication quotes Shein spokesperson Martin Reidy as confirming the upcoming committee appearance, adding that Shein looks forward to “a constructive exchange with members on the industry-wide challenge of ensuring customer safety and protection online”.

In December, France dropped its pursuit of a three-month ban of Shein after it was linked to the sale of childlike sex dolls on its site.

Shein did not return a request for comment when approached by Just Style at the time. However, it previously said it was “committed to working with French authorities to address any concerns swiftly,” with Tang stating: “The fight against child exploitation is non-negotiable for Shein.

“These were marketplace listings from third-party sellers — but I take this personally. Trust is our foundation, and we will not allow anything that violates it.”

Earlier the same month, a US Senator called on the Departments of Justice and Homeland Security to launch an investigation into online retailers Shein and Temu over alleged intellectual property theft and counterfeiting.

Shein and Temu did not return a request for comment when approached by Just Style at that time.