ShinWon’s latest initiatives focus on enhancing data visibility at every stage in response to growing regulatory and industry expectations for environmental and social responsibility.
Global regulations, such as the European Union’s Corporate Sustainability Due Diligence Directive (CSDDD) and Digital Product Passports (DPPs), have made traceability and verification of raw materials increasingly important for apparel manufacturers.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In response, ShinWon is deploying the Retraced blockchain-based platform to monitor data throughout its supply chain.
Using AI-powered analytics and verification modules, the system is designed to automatically extract and validate transaction records at every phase. It enables rapid identification of errors and inconsistencies, improving data quality and facilitating more informed business decisions.
Blockchain’s “immutable” record-keeping functions also provide an auditable source of information for ShinWon and its stakeholders.
Digitalisation efforts, particularly in the areas of raw material receiving and yarn procurement, have increased visibility and control, according to the company.
Suppliers are required to submit sourcing plans through the AI-driven module ahead of production orders, allowing ShinWon to pinpoint where materials originate and where fabrics are processed.
ShinWon hopes to be able to identify and manage potential risks prior to the start of production.
The South Korean manufacturer uses the increased supply chain visibility not merely for compliance, but also to strengthen relationships with suppliers.
The company evaluates partners based on cost competitiveness, raw material sourcing, production speed, and other performance metrics.
According to ShinWon, this enables tailored support and encourages more effective, mutually beneficial collaborations with suppliers.
ShinWon Corporation CEO JJ Park said: “Supply chain traceability is no longer just a matter of regulatory requirements; it is a core competency that strengthens trust and collaboration among material suppliers, apparel manufacturers, and global brands.
“By continuously expanding supply chain visibility through AI and digital technologies, ShinWon will serve as a trusted manufacturing partner for global buyers and continue working toward our goal of 100% traceable raw materials.”
Last month, ShinWon announced plans to accelerate the implementation of AI technologies across its international manufacturing operations to further improve supply chain transparency and responsiveness.
