Not-for-profit environmental organisation Canopy says almost a third of global viscose supply is now verified as low risk of coming from ancient and endangered forests thanks to its Hot Button ranking of global viscose producers.

The Hot Button report provides an annual assessment of the performance of viscose and rayon producers, allowing brands, designers and retailers and others in the apparel sector make responsible sourcing decisions. Its latest edition features a comprehensive list of 31 producers.

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“Since 2018 and onwards, all products containing man-made cellulosic fibres that are delivered to C&A stores in Europe and China are sourced from producers that have completed the CanopyStyle verification audit with low-risk findings,” says Jeff Hogue, chief sustainability officer C&A.

“This verification gives us confidence that our supply chain partners have the right practices in place to prevent wood pulp from ancient or endangered forests from entering our products.”

Highlights of producer performance in 2018 include:

  • Three major producers – Lenzing, Birla Cellulose and filament yarn producer Enka – representing 28% of global viscose supply, attained ‘light green shirt’ rankings;
  • Yibin Grace, the world’s fifth largest producer by volume, is highlighted for proactively engaging with Canopy this year, and for quickly finalising its policy and embarking on the CanopyStyle audit;
  • Chinese producer Sanyou has risen to fourth place in the Hot Button rankings, earning a yellow/green shirt indicating continuous progress;
  • Sateri, a subsidiary of Royal Golden Eagle (RGE), earned the 10 buttons needed to technically receive a yellow shirt, but was awarded a yellow/red shirt due to confirmed high risk and sources of controversial fibre;
  • Three producers have red shirts, which indicate they do not meet the minimum requirement for compliance;
  • Three Chinese producers (Sateri, Sanyou and Fulida) and German producer Enka completed and published their CanopyStyle audits in 2018.

“With brands and retailers having clear purchasing guidelines to source only from Hot Button green-shirt producers from 2020 onwards, it is no longer an option for producers to ignore their forest impacts,” says Nicole Rycroft, Canopy founder and executive director. “It is a clear sign that sustainable sourcing is imperative and that next generation solutions for the textile industry are on its way.”

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