The overarching message from over 100 leading British producers and brands at this year’s Make it British Forum is that UK apparel manufacturers must innovate to drive growth post-Brexit.
The forum, which aims to equip executives with the knowledge and expertise needed to promote and sell British-made brands, was held last week in Huddersfield.
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According to the Barclays Brand Britain survey, demand for British-made goods is up 36% in the last five years.
Innovation in both product and methods of manufacturing came out as one of the things manufacturers must embrace to successfully promote and sell their goods.
“It’s not enough to simply stick a Union Jack on your product in order to translate desire into sales. It’s all about adding value,” explained Kate Hills, founder of Make it British.
“We need to bang the drum about the good ethical practices of British producers,” added Oliver Platts, managing director at luxury cashmere and woollen weaver Joshua Ellis & Co.
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By GlobalDataWhile Andy Ogden, director and general manager at English Fine Cottons, urged delegates: “have the courage to be authentic and tell your story!”
