View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 8, 2018

UK manufacturers must innovate for growth post-Brexit

The overarching message from over 100 leading British producers and brands at this year's Make it British Forum is that UK apparel manufacturers must innovate to drive growth post-Brexit.

By Hannah Abdulla

The overarching message from over 100 leading British producers and brands at this year’s Make it British Forum is that UK apparel manufacturers must innovate to drive growth post-Brexit.

The forum, which aims to equip executives with the knowledge and expertise needed to promote and sell British-made brands, was held last week in Huddersfield.

According to the Barclays Brand Britain survey, demand for British-made goods is up 36% in the last five years. 

Innovation in both product and methods of manufacturing came out as one of the things manufacturers must embrace to successfully promote and sell their goods.

“It’s not enough to simply stick a Union Jack on your product in order to translate desire into sales. It’s all about adding value,” explained Kate Hills, founder of Make it British.

“We need to bang the drum about the good ethical practices of British producers,” added Oliver Platts, managing director at luxury cashmere and woollen weaver Joshua Ellis & Co. 

While Andy Ogden, director and general manager at English Fine Cottons, urged delegates: “have the courage to be authentic and tell your story!”

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Style