Circularity in fashion is urgently needed as the climate crisis unfolds. Regardless of where you stand on the climate issue, we all can agree that apparel production and consumer use generates a lot of waste. One problem brands face today is that their attempts to launch circular models such as resale platforms, are often met with cynicism and accusations of greenwashing. The Pretty Little Thing (PLT) Marketplace platform was slated as ‘ridiculous’ in a recent article of The Big Issue, for example.

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