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November 27, 2020updated 21 Jul 2021 12:34pm

Fashion’s guiding force – Look good, do good, feel good

Fashion purchases are still and always will be driven by the desire to look good – but in order to feel good, shoppers are increasingly aligning with brands and actions that have a higher purpose to do good. By following the industry's new north star, companies can set themselves up for a more sustainable future, says Roit Kathiala.

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