The apparel industry continues to be a hotbed of patent innovation. Activity is driven by personalized shopping preferences, digitalization, and cost efficiency, and the growing importance of technologies such as artificial intelligence, cloud, and augmented and virtual reality. In the last three years alone, there have been over 57,000 patents filed and granted in the apparel industry, according to GlobalData’s report on Artificial intelligence in apparel: 3D garment modeling. Buy the report here.
According to GlobalData’s Technology Foresights, which uses over 36,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of the industry.
3D garment modeling is a key innovation area in artificial intelligence
3D garment modeling involves utilizing 3D modeling software to craft digital renditions of clothing items. These virtual models serve the purpose of providing a visual preview of how a garment will appear and conform to a specific body shape. This capability enables a shopper to test the appearance of an outfit before making the actual purchase, thus enhancing customer satisfaction.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 80+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of 3D garment modeling.
Key players in 3D garment modeling – a disruptive innovation in the apparel industry
‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to 3D garment modeling
Source: GlobalData Patent Analytics
eBay is one of the leading patent filers in 3D garment modeling. eBay claims to use advanced 3D garment modeling technology to create digital representations of its products to enable customers to visually evaluate the appearance and fit of garments on different body types.
By means of geographic reach, Magic Leap held the top position, followed by Metail and Zazzle.Com.
3D garment modeling enhances customer satisfaction, while serving as a dynamic force in fostering innovation, efficiency, and sustainability in the apparel industry.
To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Retail and Apparel.