Oritain, a leader in product origin verification, has won two awards in the 2024 Just Style Excellence Awards for its groundbreaking contributions to innovation in supply chain transparency and environmental stewardship.
The Just Style Excellence Awards celebrate the greatest achievements and innovations in the apparel and textile industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies that are driving change in the industry.
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Oritain won the Innovation award for pioneering forensic scientific testing in the textile industry, setting a new standard for supply chain transparency and authenticity. The company also secured the Environmental award for its efforts in promoting the sustainability and transparency of supply chains, empowering responsible sourcing decisions and compliance with international environmental regulations.
Pioneering supply chain transparency in the textile industry
By introducing forensic scientific testing to verify the origin of products, Oritain has established a new benchmark for supply chain management in the textile industry. This pioneering method ensures that products are not only authentic but also traceable, providing clients and consumers with unparalleled confidence in the sourcing and manufacturing processes.
The introduction of ‘Verified Yarn’ and ‘Verified Fabric’ statuses with multiple brands and manufacturers exemplifies Oritain’s commitment to innovation. These designations represent a sophisticated approach to ensuring product authenticity and integrity, setting a precedent for the industry. By applying scientific rigor to traceability challenges, Oritain has responded adeptly to increasing regulatory and consumer demands, particularly in sectors like the cotton industry, where traceability is crucial due to increasing global regulation enforcement. This methodology has influenced peers and competitors to prioritize traceability and authenticity, further solidifying Oritain’s role as a leader in supply chain innovation.
Oritain’s collaboration with partners such as Lacoste, Supima, Primark and Ramatex Group highlights the practical application of its verification methods. Through its forensic isotopic testing technology, Oritain provides 360° traceability and verification across raw materials, yarn, fabric and finished product, ensuring that products meet the highest standards of authenticity. These partnerships not only enhance product integrity but also strengthen the trust between manufacturers and consumers, reflecting the growing demand for transparency in the textile supply chain.
Advancing environmental sustainability in apparel supply chains
Oritain’s commitment to environmental sustainability is evident in its efforts to improve the ecological footprint of supply chains. Through forensic scientific testing, the company ensures responsible sourcing and product integrity, which can significantly reduce the environmental impact within the fashion and food industries.
Participation in initiatives such as the Global Roundtable for Sustainable Beef (GRSB) underscores Oritain’s dedication to promoting environmentally sustainable practices beyond textiles. By aligning with international regulations such as the EU Deforestation Regulation (EUDR) and the Uyghur Forced Labor Prevention Act (UFLPA) in the US, Oritain empowers brands to meet stringent environmental laws and to reduce environmental impact.
Oritain’s active involvement in international regulatory frameworks highlights its proactive approach to environmental stewardship. Unlike traditional traceability methods, Oritain does not rely on documentation or additional tracers, instead relies on inherent traceability of the products themselves. Recently, the U.S. Customs and Border Protection (CBP) published new guidance on the use of isotopic testing for supply chain traceability, emphasizing its role in verifying the geographic origin of materials and managing trade fraud risks.
“We are thrilled to receive two awards from Just Style in the categories of Innovation – Supply Chain Transparency and Environmental – Supply Chain. This recognition affirms the pioneering achievements of the Oritain team in the traceability industry. Our mission is to be the source of truth in global supply chains, and these awards acknowledge the strides we are making.” – Frank D. Brilliant
Company Profile
Oritain is a global leader in product origin verification. The company’s innovative methodology employing forensic science and data is trusted by organizations worldwide across industries as diverse as fashion and cotton, coffee, horticulture, meat, dairy, and more. Oritain works with some of the world’s leading brands to help them achieve regulatory compliance, reduce reputational risk, and meet market demand through proving the provenance of their products. The company employs over 200 people in offices around the world, serving clients in more than 20 countries.
Contact Details
E-mail: info@oritain.com
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