Adidas worker hotline bridges communication gap

Sporting goods giant Adidas is evolving its factory monitoring system away from auditing to track supply chain compliance and is instead working to develop self-governance programmes for its suppliers. Part of the process has been to improve communication with workers at its supplier factories - including the launch of an SMS hotline, which will reach 250,000 workers by the end of the year.

Sporting goods giant Adidas is evolving its factory monitoring system away from auditing to track supply chain compliance and is instead working to develop self-governance programmes for its suppliers. Part of the process has been to improve communication with workers at its supplier factories – including the launch of an SMS hotline, which will reach 250,000 workers by the end of the year.

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