The apparel manufacturers’ and retailers’ mantra for the new millennium? “Speed to market.” It’s the last leg of the “right product, right market, right time” race – and it’s all about logistics. An Apparel Magazine Independent Audience Study reveals that logistics is one of the top three investment priorities through 2004 – with 13.9% of companies investing heavily. And with good reason: apparel manufacturers and retailers are getting hit from all sides with challenges that make them rethink their entire logistics operations. This exclusive new briefing looks at the challenges facing the sector, and some of the potential solutions, including some of the leading technologies.

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