Direct-to-consumer strategies heat up. Is this the end of wholesale as we know it?
Nike, Inc has hailed the success of ramping up its direct-to-consumer (DTC) strategy and it looks as though more brands are following suit. But does this mark the end of the traditional wholesale selling strategy? Just Style explores.
A wealth of over 14 years of editorial experience having worked on titles for the John Lewis Partnership and the ITP Group in Dubai, Hannah joined Aroq in 2014 where she started as News Editor on Just Food before landing a role with Just Style. Hannah enjoys covering more challenging subjects and exploring the impact of current affairs on global apparel supply chains.