From Boo To Bust

Although last week's collapse of boo.com, one of the most high profile Internet companies to be launched during the last six months, might not have come as much of a surprise to observers in the business community, its implications have sent shockwaves throughout the apparel sector. For not only is Boo the first major European casualty of the burgeoning dotcom bubble, but its demise also seems to reflect the widely-held belief that clothing and e-commerce don't necessarily make good partners.

Although last week’s collapse of boo.com, one of the most high profile Internet companies to be launched during the last six months, might not have come as much of a surprise to observers in the business community, its implications have sent shockwaves throughout the apparel sector. For not only is Boo the first major European casualty of the burgeoning dotcom bubble, but its demise also seems to reflect the widely-held belief that clothing and e-commerce don’t necessarily make good partners.

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