Although last week’s collapse of, one of the most high profile Internet companies to be launched during the last six months, might not have come as much of a surprise to observers in the business community, its implications have sent shockwaves throughout the apparel sector. For not only is Boo the first major European casualty of the burgeoning dotcom bubble, but its demise also seems to reflect the widely-held belief that clothing and e-commerce don’t necessarily make good partners.

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)

Already a Member? Login here

Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Find out more