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January 2, 2002

Hi-tech clothing customisation

Imagine your favourite brand, custom made for you. Twenty years ago when Robert Holloway, Archetype CEO, first began his career in the apparel industry, that was a veritable pipe dream. But with the emergence of new technologies, Holloway and Archetype have made that dream a reality and have now teamed up with catalogue giant Lands' End to offer customised apparel at competitive prices.

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