One of the best-known names in footwear, Hush Puppies, is seeking to change its image in the UK. The ranges now going into British stores will include some models that are startlingly different from the brand’s traditionally sedate looks. Obviously designed to attract the younger consumer, mules, high wedge heels, toe post sandals with asymmetric straps, plus the celebrated patented, water repellent but still breathable Hush Puppies suedes ― dyed to a new palette of high fashion colors which includes scarlet, sky blue, lilac and royal purple ― form part of the spring/summer ladies collection. In children’s footwear, prototypes for the spring 200l season move yet further along the route to high fashion with cute boots and trainer inspired toddler footwear employing metallic and multi-colored iridescent hot foil overprinting of the typical soft handle Hush Puppies suedes.

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