Trend forecasters and cool-hunters have spawned a global sub-sector of the fashion industry, with university courses, computer software and academic research making a science out of predicting fashion’s ‘next big thing.’
October management briefing: Part III – Future fashion predictions
Trend forecasters and cool-hunters have spawned a global sub-sector of the fashion industry, with university courses, computer software and academic research making a science out of predicting fashion's 'next big thing.'