Supply chain integration at Carli Gry

Carli Gry International, the Danish designer and supplier of high fashion garments, has invested around DKK70 million (£6.5 million) to ensure that it continues to meet the changing needs of the international clothing industry. New, integrated IT systems have helped strip out inefficiencies from its supply chain - which links 100 manufacturers within 20 countries - and enable the company to respond immediately to fashion trends and last minute orders. Carli Gry is also set to begin Internet trading with its 3,500 retail customers, and expects a significant proportion of its revenues (which were DKK 1.4 billion in 1999) to come from this medium within the next few years.