Tween market shows no signs of growing up

If you’re not yet convinced of the massive buying power of tweens, maybe these figures will do the trick: in 2002, these kids (ages 8 to 12, around 20 million Americans) represented sales of $10.1 billion in the United States alone. Experts say right now this is the fastest-growing area in many global markets, including the UK, writes Stacy Baker.