The fashion industry might like to think sustainability is at the top of its agenda, but fierce competition on price, a fast fashion focus on volume rather than value, and flagging consumer interest are all hindering progress. Yet industry executives remain hopeful that as issues like microplastics pollution move into the mainstream, the issue of cheap and disposable clothing may also come to the fore.
The fashion industry might like to think sustainability is at the top of its agenda, but fierce competition on price, a fast fashion focus on volume rather than value, and flagging consumer interest are all hindering progress. Yet industry executives remain hopeful that as issues like microplastics pollution move into the mainstream, the issue of cheap and disposable clothing may also come to the fore.
Subscribe to Just Style
Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)