In today’s fast-paced digital world, fashion brands are constantly searching for new ways to engage with Gen Z consumers. The metaverse, with its promise of a virtual realm allowing people to interact, create, and shop, has been touted as the next big thing. However, Kivelä believes it shouldn’t be seen as a mere checkbox on a fashion brand’s to-do list. Instead, she emphasises the importance of understanding where consumers are right now and engaging with them on familiar platforms.
Using the metaverse to engage with Gen Z
Subscribe to Just Style
Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)
Already a Member? Login here
Just Style membership gives you:
- Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
- Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships
70% of the apparel and textile companies in the Forbes Global 2000 use Just Style
Go deeper with GlobalData
Share this article
